Checklist for Selecting a Web Design Company
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Are you in search of a professional web design company? As you likely already know, hiring a professional website designer is a large and important investment, so it is best to take your time to fully prepare when searching for the right one. Included in this post are a few ideas, along with a checklist of items to prepare you for the important task of selecting a web design company.
Basic Questions to Ask a Web Design Company
Sometimes business owners are in such a state of exuberance with the prospect of creating a website that they are lured by unnecessarily expensive companies or conversely,wind up using inexpensive do-it-yourself software to create a web design that in the end, does not deliver the level of quality expected. Mistakes like these are sometimes the result of limited preparation or an incomplete checklist when selecting a web design company.
Some businesses jump straight into building a website without fully understanding the benefits of developing an online property. One example of this is creating a site, but neglecting to adequately display a clear list of products and services. Another example is the failure of developing clear goals that building a website will accomplish. Without these considerations, a website is likely to yield unsatisfying results. Thus it is of the utmost importance, even before you begin to ponder building a web presence or choosing a website designer, that your business has established the basic elements needed to effectively execute an online marketing program throughout a website.
Web Design Checklist
Once you’ve undoubtedly established the need for a professional web design company, it’s time to prepare a checklist to use when searching for a web designer to ensure it goes smoothly and successfully. A suggested checklist includes.
1. Your Website's Goals.
- Why do you need to make a website? What do you hope to achieve with it? Do you wish for people to just learn more about your company, or is the primary focus to increase company sales online? Do you want fans, a steady inflow of customers, or both? Do you want your website to rank at the top of the search engines for certain phrases? Whatever your goals, make certain they are clear and concise.
- How soon do you need the website completed? It is best to make a timeline for this that includes desired completion dates for specific components of the process. Please keep in mind that ranges rather than specific deadlines are perhaps a smarter idea, as some goals, such as ranking highly in the search engine results pages (SERPs) can take time.
- What are the consequences of selecting to not build a website? This seems to go in the opposite direction of this article, but it’s a nice gauge to measure how important a website is for the business, and then determining the resources you are willing to invest in the project.
2. Your Company’s Background and Future.
Clearly outlining the background of your business can assist in developing future goals. Details on the following items are valuable:
- Your brand.
- Your industry.
- Your product or service, and the frequency these are change.
- Your competition. Who are they? What do their websites look like? Would you like your website to have similar features as their site (only better of course), or would you prefer one entirely different?
3. Your Web Budget.
Revealing your budget to prospective web designers is not needed, but it is going to be one of the major factors impacting your choices, and consequently, might also determine the quality of the website delivered. Prices for web design services are quite varied, but generally you receive what you pay for. A smart practice here is to establish a maximum figure you are willing to spend for on a web project, and after comparing prices of your top firms, determine which one fits within your budget.
4. Your Target Audience.
Different businesses require different types of website designs. That ua why it is crucial to clearly relay who your target audience is to the company selected. Your future web developer must clearly understand the company’s direction and customise the site to your target audience to build an appropriate site.